Salmon Confidential

If you’ve ever landed at LAX after a long flight (or raced there with a suitcase that suddenly feels twice as heavy), you already…

It feels backwards, doesn’t it? Your air conditioner is supposed to cool your home, but when it starts freezing up, comfort goes out the…

Getting a new furnace installed can feel like one of those “adulting” moments you didn’t ask for. You know it’s important, you know it’ll…

Most of us have walked into a healthcare office and immediately felt one of two things: either “Okay, I’m in good hands,” or “I…

If you’ve ever had a stuffy nose and a sore tooth at the same time, you know how confusing it can feel. Is it…

If you play sports (or your kid does), you’ve probably heard the same advice a hundred times: “Wear a mouthguard.” The tricky part is…

Moving out of an apartment can feel like juggling a dozen tiny deadlines at once: your lease, your building’s rules, your utilities, your security…

A toothache has a special talent for showing up at the worst possible time: right before a trip, during a big work week, or…

Healthcare appointments can be stressful for anyone, but if you live with anxiety, they can feel like a full-body event: racing thoughts, a tight…

Brand awareness can feel like one of those “soft” marketing goals—important, but hard to pin down. You can see it in the way people…